Like many others, I was let down by the release of the new Tiffany & Co. x NIKE Collaboration.Ā I decided to adhere to the same guidelines as the original project, but implement more deliverables.
Shoe Design Process
To create the shoe design there was research involved such as a person's preference when it comes to picking out a shoeĀ to the history of the Tiffany & Co. Brand. The shoe design includes the classic Tiffany & Co. Robin's Blue, the Sterling Silver and the paper flowers. The shoe that was chosen was the NIKE Air Force 1's because that was original shoe that was chosen fromĀ the first project.Ā
Shoe Design Mood Board
Final Shoe Design
Packaging
Shoe Box
The iconic Tiffany Bow would have to beĀ included with the packaging.Ā Instead of a physical bow it was decided that the bow should beĀ incorporatedĀ into the box's design.
Shoe Bag
The bag had a similar approach, however the handles were changed to ribbons. TheĀ bag is covered in the classic Tiffanys Blue and the word mark has theĀ NIKE Logo included.
Additional Products
The additional products that come with the shoe were changed in order to fitĀ the Tiffany & Co. Branding, those products include: a shoe freshener, socks and an ankle bracelet. Not only does this fit with NIKE, but it also pulls from what Tiffany & Co. sells such as: perfume, clothing and of course jewelry!
Social Media
Creating the posts and the new slogans combined both NIKE and Tiffany & Co.'s slogans. The new slogans are: "Legendary for 59 Years," "You Can Be Legendary" and "Believe You Can Just Do It."
Street Billboards
Besides social media another form of advertising that was decided was the use of street billboards which can be found while travelingĀ or found in the middle of shopping centers a perfect in between for the two.
